Designing Simpl Reward program to increase user retention across all the products.

My Role: UI/UX + Testing

Contributors: Me, SPD (Collaborator/Mentor), Design head (Review), SPM + 1 APM (Initiate + Guide)

Project Duration: 3 Months

Platform: Simpl App

<aside> 🥳 I joined Simpl as a product design intern for Spring 2022; this was the first time I was working in a fintech company. There was no way I could have said no to this opportunity of working with a startup at its nascent days. Also this being at a very early stage of my career, This would be a great learning experience for me.

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About Simpl

Simpl is a credit wallet that lets people make online purchases with one click and pay later. It is a fastest way of shopping online. It’s purpose is to empower consumers and merchants to have more control over their commerce experience.

Problem Statement

Creating a rewards program to engage users to activate on Simpl’s network and improve their retention on Simpl.

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Defining the scope

  1. Who can join the Simpl Rewards program?
  2. When will they get the reward?
  3. How will they get the reward?

This overall scope was defined after a number of discussions and debates over the product strategy, future goals, etc. Here are a few terms explained -

1. Bill Cycle