Simi, the Nigerian sensation, singer, songwriter and actress released one of her most anticipated albums called Restless II in November 2020. Our task at hand was to build an immersive AR filter that'd make the audience go gaga when she drops the album.

With over 10 million fans and followers across Instagram, Snap and Twitter, her social media presented us a podium to tease her album with a touch of AR and innovation to it.

Here was a chance for us to witness how modern art industry and tech goes hand in hand.


Industry: Music & Entertainment

Location: Africa

Size: 10 Million

About Simi


Built with Cope

The team at Cope teamed up with Simi to launch her most anticipated album using a Snap lens