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Context & Problem 🧩

Client is a FinTech platform that helps users invest confidently in secure options like government and corporate bonds. The original web app faced usability challenges, including outdated visuals, inconsistent interfaces, limited feedback, and poor error handling. These issues created friction in the user journey and made the investment experience harder to trust and navigate.

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Redesign Goals 🚀

• Refresh the interface with a modern, welcoming, and easy-to-navigate design
• Eliminate visual inconsistencies and improved system feedback
• Enhance accessibility and guidance, especially in error states and support flows
• Create a scalable and clean design system for efficient developer hand-off </aside>

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Audience 🎯

Silo targets Gen Z and Millennial investors who value security and clarity when entering the investment space. These users are cautious due to previous financial crises and seek intuitive platforms that make financial growth feel safe and achievable.

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Design Process 📝

• Research
• Sketching
• Prototyping
• Iteration
• Hand-off </aside>

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UI Solution ✅

The new solution included a complete UI overhaul delivered in just 3 months, covering dozens of redesigned screens and flows. It introduced a modern, intuitive design that enhanced clarity and usability, with improvements such as a consistent visual language, simplified navigation, better error handling, and real-time feedback integration. The project concluded with a polished design system, ready for seamless implementation by the development team.

Placing orders and canceling transaction flows:

Available bonds view:

User profile and account settings:

User Injury report view:

Manage Bank tab and money transfer flows:

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Landing Page Update 🖥️ ✅

After delivering the platform redesign, the client returned with a new request: to redesign the landing page. The focus this time was on highlighting individual plan (right picture) rather than all three tiers(left picture), adding credibility, and improving color contrast for better visibility. After several iterations, I proceeded to develop the page in Webflow, which now can be viewed here. The result was 15% sales growth post-launch.

Design for Social Media (Twitter & LinkedIn)

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Client’s Testimonial 🏆

“The webpage redesign has helped us narrow the CTA for our users, substantially decreasing decision power when visiting the webpage and increasing the amount of emails and ultimately users we've received. Its helped a lot! In terms of your understanding of the business, we've also been very impressed. I think a further engagement between you and Silo would improve that much much more as well.”

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