https://drive.google.com/file/d/1CYcDEfCCvZJkvz-_id54kbdIBZoIlPpX/view?usp=sharing

📌 Executive Summary

This doc outlines a modern prospecting methodology using intent signals, as described in the technical session between Georgi & Gonzalo. Signalbase leverages intent signals (funding events, job changes, LinkedIn activity) to automate and optimize outbound sales. The primary goal is to shift from generic profile-based prospecting (firmographics) to timing-based approaches focused on key buying moments, dramatically increasing pipeline conversion rates.

📑 Table of Contents

🎯 Their Signal-Based Strategies

🏗️ Signal Engine Architecture

Signalbase is not merely a database, it's a multi-layered engine that identifies specific market events. The objective is to detect the perfect timing for sales outreach.

Key Insight: Timing beats targeting when both are precise.

💰 Funding-Based Prospecting

Identify companies that have recently received investment, particularly in specific regions (e.g., AI-focused zones).

Filter by role: Search for the "Head of Product" or similar decision-makers.

Validate fit: Analyze whether the executive's posts or public roadmap align with the infrastructure or solution you offer.

Action Step: Before reaching out, audit the executive's published roadmap and personalize your message around identified infrastructure gaps.