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UX writer with over 7 years of experience in writing user-centric content. Currently crafting product copies at Uni Cards. My job is to come up with words and visuals that support strong user experiences.

Work experience

Lead UX Writer

Uni Cards*,* India — (May 2022 - Present)

• Leading a team of 2 UX Writers
• Contributed to UX content guide, including voice and tone
• Led UX copy for Uni’s Credit card, P2P lending and e-commerce store
• Leading efforts to make the product inclusive and accessible to all

Content Designer

Uber*,* India — (October 2021 - May 2022)

• First content designer for Uber India
• Contributed to global products like Money, HVCs and Driver-Rider growth
• Led content design for Uber WhatsApp bot in India and Brazil
• Developed content strategy through localised A/B copy experimentation

Product Content Strategist

Khatabook*,* India — (March 2020 - October 2021)

• Responsible for the UX voice that currently reaches over 20 million Indians
• Increased 3% conversion for first-time users by experimenting with various empty states content.