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UX writer with over 7 years of experience in writing user-centric content. Currently crafting unique experiences for over 11 million daily active users at ZEE5. My job is to come up with words and visuals that support strong user experiences.
Work experience
Lead Content Designer
ZEE5, Zee Entertainment Enterprises Limited*,* India — (March 2023 - Present)
- Mentoring a team of 3 UX Writers
- Owning UX content for monetisation, advertisement and ecosystem charters
- Managing resources and content for international markets
- Designing foundational systems, frameworks, and tools for product teams
Lead UX Writer
Uni Cards*,* India — (May 2022 - March 2023)
- Led a team of 2 UX Writers
- Contributed to UX content guide, including voice and tone
- Led UX copy for Uni’s Credit card, P2P lending and e-commerce store
- Led efforts to make the product inclusive and accessible to all
Content Designer
Uber*,* India — (October 2021 - May 2022)
- First content designer for Uber India
- Contributed to global products like Money, HVCs and Driver-Rider growth