Physical brand deployment system engineered for fabrication accuracy and consistent execution across fleet vehicles and national trade show environments simultaneously.
🚚 Client: Shyft Group — Magnum Division · Role: Senior Graphic Designer (Contract · Plus Communications) · Scope: Fleet Vehicle Wrap System, Trade Show Environmental Graphics, Event Brand Architecture · Year: 2023–2024
Designed and produced a full-scale physical brand deployment system for Shyft Group's Magnum truck rack division — translating brand standards into fabrication-ready production assets across fleet vehicle wraps and SEMA 2024 trade show environmental graphics.
The system was engineered for two simultaneous deployment contexts: field execution on commercial vehicles and high-stakes trade show activation at one of the largest automotive events in North America.
Shyft required brand materials that performed in the physical world — not just on screen. Fleet vehicle wraps needed to meet fabrication tolerances and maintain visual integrity across multiple vehicle views and surface geometries. Trade show graphics needed to communicate brand authority at architectural scale while hitting vendor deadlines for a national event.
Both required production-ready specifications precise enough for direct handoff — with no margin for vendor interpretation errors on-site or in the field.
Engineered a complete truck wrap system for the Magnum brand across five vehicle views — driver side, passenger side, front, rear, and aerial — with multiple design variants supporting deployment flexibility across fleet configurations. Developed SEMA 2024 trade show environmental graphics across exterior panels, interior panels, and large-format banner systems in SEG fabric format for fabrication accuracy. Created lifestyle-driven exhibit environments translating the Magnum brand into experiential trade show architecture. Produced all assets to vendor-ready specifications enabling direct handoff without additional production interpretation.
Deployed the Magnum brand physically at SEMA 2024 — activating the identity in front of a national automotive trade audience. Extended brand recognition into the field through fleet vehicle wraps performing at point of operation. Established production-ready asset standards enabling repeatable trade show and fleet deployment without rebuilding from scratch each cycle.
Fleet Vehicle Wrap System