https://s3-us-west-2.amazonaws.com/secure.notion-static.com/2a72dc46-667b-4e5a-9e73-09eec66e1461/showcase-portfolio.jpg

Description:

While doing keyword research for SEO, we discovered an opportunity to use existing user data to rank for tens of thousands of longtail queries. We created the Showcase product to capture this organic Google traffic. Searches often included the CMS name, so we piloted Showcase for the Squarespace queries, which has roughly 17k uniques/mo. The idea was it if worked for Squarespace it would work for the hundreds of other similar website builders and SaaS tools which would add up to millions of monthly unique hits.

My Involvement

Traction

Over four months:

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/83bb3f4a-6f21-49cb-8f89-e179d135f59b/Frame_1_(5).png