Video Structure Template

1. Hook (0-10 seconds)

Immediate tension + promise

• Start with the exact title statement or a variation
• Create urgency around the pain point
• Hint at what "this" is without revealing it yet

2. Problem Validation (10-25 seconds)

Make them feel understood

• Acknowledge the real struggle athletes face
• Use specific, relatable scenarios
• Build empathy before providing solution

3. Story/Example (25-45 seconds)

Concrete illustration

• Real athlete example (pro, personal coaching story, or hypothetical but specific)
• Show the concept in action
• Make it memorable and visual

4. Psychological Insight (45-60 seconds)

The "why" behind it

• Introduce the psychological concept (stress inoculation, arousal management)