The book focuses on the journey of Phil Knight; from just a kid in Portland, Oregon to now, a multi-billionaire who eats lunch with Tiger Woods while sleeping over at Michael Jordan's place. Before the year of 1964, all Phil had was an idea; he wanted the Japanese to manufacture running shoes, so he could sell them for cheaper in the United States thus undercutting the competition. From then on, it's a rocky ride with tons of stress and tragedy, but no matter, all Phil's got in his head is seeking Nike (victory in Greek) or simply just not losing.
The pursuit of business for simply just raw profit should not be the very essence for why that business exists. Yes it is true that a business requires money to operate and survive, just as how the human body needs to produce blood cells to operate and survive, but survival isn't our only mission as human beings. Both of these lay the basic groundwork for us to reach higher; to create something that adds to the lives of strangers, while participating in the grand drama of humanity.
<aside> 💡 “Like books, sports give people a sense of having lived other lives, of taking part in other people’s victories. And defeats. When sports are at their best, the spirit of the fan merges with the spirit of the athlete."
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<aside> 💡 "The cowards never started and the weak died along the way-that leaves us"
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<aside> 💡 "It wasn't joy. It wasn't relief. If I felt anything, it was...regret? Good God, I thought. Yes. Regret. Because I honestly wished I could do it all over again"
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