1. Proposal to Change Company Name

From: ShipShape Biofouling Management → ShipCarePro Biosecurity Intelligence Ltd.

<aside>

The Problem

Right now, we have two names in circulation — ShipShape and ShipCarePro.

• This creates confusion for customers, partners, and even internally.
• People naturally gravitate toward one "household" name, for example ShipCarePro, but if ShipShape releases another product, ShipShape won't be well known. And if we decide to make ShipShape the main name, it will be hard for people to talk about ShipCarePro and will make marketing harder - are we promoting ShipShape or ShipCarePro?

The Suggestion

Rename the company incorporating “ShipCarePro”

Caveat with BC Compliance, we must have: [Distinctive] + [Descriptive] + [Legal Ending] in the corporate name but can drop it down in public branding

<aside>

We need to submit 3 options when changing the name (choose your fave 3, or open to other ideas)

• ShipCarePro Biosecurity Ltd.
• ShipCarePro Biosecurity Solutions Ltd.
• ShipCarePro Biosecurity Intelligence Ltd.
• ShipCarePro Biofouling Solutions Inc.
• ShipCarePro Technologies Inc. </aside>

**We love: ShipCarePro Biosecurity Intelligence Inc .

Why we think it works:**

1. Unifies the Brand
   • ShipCarePro is already the name people know. Making it the company name removes confusion.
   • All future products can play off this name (ShipCarePro RISK, ShipCarePro SCOPE, ShipCarePro INSPECT, ShipCarePro TopSide etc.).
2. Future-Proof Language
   • Biosecurity keeps us broad enough to cover other marine reporting areas in the future (e.g., fuel, emissions, invasive species), not just biofouling.
3. Reflects the Technology
   • Intelligence signals our “smart” apps — using logic and data to create dynamic outputs that meet port and regulator expectations.
4. Aligns with Branding Best Practice
   • Just like Apple has iPhone, Mac, and AirPods — or Microsoft has Office, Teams, and Azure — one master brand leads everything.
   • Another BC Company example that has to follow same naming rules is HELM, the Marine Software. Their full legal name is Helm Software Operations Inc. But on their website they just use one clear name HELM, and then all the products are Helm PERSONAL, Helm MARITIME etc.

Recommendation

Adopt ShipCarePro Biosecurity Intelligence Ltd. as the legal name.

• Public-facing: ShipCarePro
• Product naming stays clean and consistent
• We gain flexibility to grow without rebranding again in a few years </aside>

2. Why Ashley Must Be Highlighted in Marketing

Every time we’re on a call and mention Ashley’s name, it instantly boosts our credibility.

It’s not just name-dropping — it’s proof that ShipCarePro isn’t another generic software startup trying to break into maritime. We are leaders in biofouling compliance with decades of hands-on experience, and Ashley and EMCS embodies that expertise.

• Industry Authority: Ashley’s background with years in the field inspecting vessels, advising ports, and developing biofouling strategies makes ShipCarePro stand out as the product of real-world expertise — not theory.

• Trust Driver: In calls, mentioning Ashley is often the moment prospects shift from curiosity to confidence that ShipCarePro is worth their time.

• Differentiator: We’re not “just a software company that decided to make a maritime product.” We have the guy that WROTE the IMO guidelines on our team.

• Content Leadership:

  • Our About Us page now includes Ashley and EMCS to make this authority visible on the site.

    Please review: **www.shipcarepro.com/about-us**

  • We should publish blog content authored by Ashley to reinforce his role as a thought leader.

  • Other team members can author posts too, but having Ashley’s byline regularly appear will strengthen our industry position.

• BMP+ was funded by DAFF. Pat Lewis. BioSecuirty innovation Grant. Original Cali guidelines too!

3. Expand Marketing Plan Beyond Cold Calls

ShipCarePro’s sales success can’t rely solely cold calls — even if those calls work, this strategy must be supported by consistent calling from the sales team and a marketing engine that creates awareness and warms up leads before we ever pick up the phone.

The Need for a Broader Plan