Lay the Groundwork Early

Don't wait until launch week to think about Product Hunt. Get on the platform ahead of time, set up an account, and start participating in the community by commenting, upvoting the things you like, and following makers whose work you admire.

Spending time on Product Hunt before you launch does two things: it teaches you how the community works, and it earns you relationships that pay off on the day itself.

Make sure to register under your own name, not your company's or your app's. Personal accounts are who the community connects with.

Building Out Your Launch

For a lot of people, the Product Hunt launch page is the first time they'll ever meet your app. Treat it like a landing page that gets one shot to make the introduction count.

Here's what goes into a submission:

1. A name and tagline that grab attention (tagline caps at 60 characters)
2. A short, plain-language description of what you built (260 characters max)
3. Sharp thumbnail and gallery visuals — images or GIFs that actually show the product in use
4. A quick demo video of the app doing its thing
5. Shoutouts to RevenueCat and any other tools that helped you build it (drop these in the Shoutouts field)
6. Up to three topics that fit your product

To finish, write a genuine first comment that introduces your app, your team, why it’s unique, and what your Ship-a-ton run was like. This is your chance to tell the story behind the build, we call it your Maker comment.

What Product Hunt Looks For

We sort through thousands of submissions every day. A few things consistently help a product earn its place on the daily leaderboard:

• Originality — Is there something genuinely fresh about your product? This can live in the design, the experience, or the way you're tackling the problem.
• Speak plainly — Skip the marketing gloss. Say what the product does in a way someone gets on the first read. The Mom test is a good bar.