Hi, I’m Shakiah Trevino, a product-minded problem solver with roots in customer experience and data analytics. I’m passionate about using insights to improve user journeys, build inclusive solutions, and advocate for real people behind the data. I’m currently growing my product skill set through hands-on projects and certifications, and I’m excited to contribute to product teams that value empathy and impact.
A data analysis project exploring regional differences in Netflix’s global library.
Tools: SQL, Excel, Tableau
Skills Applied: Data wrangling, storytelling with data, exploring user behavior across markets.
➡️ Coming soon: interactive dashboard visualizing global genre and country distributions.
While working in CX/Customer Service, I noticed patterns in common user pain points that weren’t being tracked. I created a simple internal tagging system to flag recurring shipment issues and share weekly insights with the supply chain team.
Impact: Helped inform customer experience & supply chain teams and reduced ticket volume for recurring issues.
Skills Applied: User empathy, cross-functional communication, identifying product opportunities through support data.
Observation:
Instagram’s Direct Message (DM) inbox can quickly become overwhelming, especially for users who interact with a mix of friends, group chats, and brand accounts. There’s limited organization or prioritization, which can lead to missed messages and user frustration.
Personal Insight:
This idea was inspired by my brief experience as a small influencer. I found it hard to separate personal messages from brand inquiries, and I ended up missing out on potential opportunities simply because they got buried in my inbox. That experience helped me empathize with the growing number of users who now use Instagram not just socially, but professionally.
Introduce optional “smart sections” that auto-sort the DM inbox: