People will expose you to a series of triggers, pressure, and stimuli to see what gets a reaction, take data, and repeat. This is done in order to determine what you will respond to, how, what your triggers are, information about your reaction and the aftermath.

A profile is developed based on this information. Old data was used to develop the stimuli and data takes from your reaction is used to develop new stimuli. Some general or universal topics are often used and based on how you respond, you can often expose your weaknesses and what is important to you. This information is the further used in the testing and control campaign.