Here is a laundry list of potential goals you may have on Twitter:

• Get booked on more podcasts
• Educate people about an important topic or movement
• Build relationships and make friends
• Attract your ideal clients
• Improve your job-landing ability
• Find interesting ideas and people to invest in
• Push people to your website and make more sales
• Build a brand or reputation online
• Provide exceptional customer service
• Learn and build projects in public
• Promote your ideas and pillar content
• Become smarter and learn from others
• You can add your onw goals too.

Taken from @heyblake's twitter mba.

Setting the right goals is important cause it will allow you to create a better understanding of what type of content to create, etc.

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