Here is a laundry list of potential goals you may have on Twitter:
- Get booked on more podcasts
- Educate people about an important topic or movement
- Build relationships and make friends
- Attract your ideal clients
- Improve your job-landing ability
- Find interesting ideas and people to invest in
- Push people to your website and make more sales
- Build a brand or reputation online
- Provide exceptional customer service
- Learn and build projects in public
- Promote your ideas and pillar content
- Become smarter and learn from others
- You can add your onw goals too.
Taken from @heyblake's twitter mba.
Setting the right goals is important cause it will allow you to create a better understanding of what type of content to create, etc.