The campaign that drives applicants to the form is the simplest part of this entire system. The whole thing is one Facebook leads campaign, $10–$25/day, sending traffic to the Google Form.
That said — the campaign being simple doesn't mean the creative is simple. The image and copy decisions are where most operators leak. This sub-page covers both.
Here's the actual setup, step by step.
Campaign objective: Leads (or Engagement — both work, I default to Leads).
Buying type: Auction.
Campaign-level budget: CBO. Set a daily budget of $10–$25/day. Don't go higher than $25/day at the start. You'll get creators in very quickly even at $10. I've had brands fill 50+ submissions in 2 days at $25/day.
Naming convention: Use a clean naming convention you'll recognize when you scale. Example: Product Seeding | $25/day | [Brand]. Future you will thank present you.
Conversion location: Website. You're sending traffic to your Google Form, not capturing leads natively in Facebook.
Optimization event: Maximize conversions.
Pixel: Use your normal Shopify pixel. The campaign isn't going to track much through Facebook because the form is hosted on Google — that's fine. You'll measure inflow in the form responses themselves, not in Ads Manager.
Targeting: Broad across the board.
That's the entire campaign. Save and move on. This setup takes 5 minutes.
Most operators get the campaign right and screw up the creative because they default to product-marketing instinct. Don't sell the product in these ads. Sell becoming a brand ambassador.
You're not running this ad to a customer who might buy. You're running it to a creator who might apply. The conversion you want is "fill out the form," not "purchase." The creative needs to reflect that.