https://vimeo.com/1099230621?share=copy

  1. Install the Meta app from the Shopify app store
  2. Connect an older Facebook account to Shopify
  3. Set up Pixel and install Pixel code onto the Shopify theme.liquid
  4. Test the pixel with the Chrome extension "Meta Pixel Helper."
  5. Set up meta CBO campaign, testing UK, AU, & Netherlands
  6. Create a new business Facebook & Instagram account
  7. Publish your campaign

(This step gets tricky, especially for newer people getting into the space, so feel free to drop your questions in the community tab or wait for our live Q&As.)

Resources:

Meta Pixel Helper