The Setting Up Process
After I created a Facebook page for Decor Premier, my home decor dropshipping store, I connected the page to the Facebook Business Manager. Then, I visited the Events Manager in order to add a new data source, specifically a Facebook pixel.
An events data source tracks the actions (for example, views, adds to cart or purchases) people take on your website, mobile app or in your store. It includes Facebook pixels, shared audiences, and custom conversions. A Facebook pixel is an analytics tool that collects data to help you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have interacted with your website.
https://lh4.googleusercontent.com/J-Yl_nfgKoFIZqDHFh_5MFJ8TjhIGIVv0UuQ6QErRUIXXuvPjQDLOMI0qfs7gUD71tH7ick1hBVVoYL8G-0y-YTakPlJp08Bpsda_aQCRaarDBQdj79qnmNQAkeovIg6paiSCYSk
I linked my Shopify account to Facebook, as well as my business manager, ad account, and business page. I also verified that my pixel was working correctly through Facebook and also on my website with the Facebook Pixel Helper Chrome extension. I triggered different pixel actions such as “AddToCart” and “InitiateCheckout”.
https://lh4.googleusercontent.com/tKEHLRN0wFSc4Z3Rm3Al32U8xbBGNhRO8mBQ5rZJk3z4c7wWWHZ--X_BnXY3nEutRGWTQhSLFxEwstuVGwfr2SPB_VBpzTSLcDtXmB3_Lg_b4GhIab-s5m-aH7rQG7z7L63RRobJ
Time to start advertising on Facebook and generating sales!
Facebook Business Manager
https://lh3.googleusercontent.com/f8nXUdtMarb3KmukVeKqyQhZEYEMhCm3najlv1W5kWTQFeVmYbAkEZ2NNvkoPA2tYs8YwkTVhOtDiXKFBp5hMWr4UUBwx8PSw8nJrxyAF5UJvvvNfYViHTI0PcY-x7UElJjK3hf4
I clicked the green “Create” button to create a new ads campaign, and I applied geofencing to the campaign, which means that I’m targeting the US to start out with. This is where I can get the best data that I can leverage for foreign countries in the future. I chose Conversion as my campaign objective because I want people who are more likely to buy from my store to view my ads.
When searching for interests to target for my ads, I looked for audiences with an interest size of at least 200,000 to minimize costs and maximize scaling potential. The smaller your audience size, the more costly it is to advertise to them.
https://lh6.googleusercontent.com/n1FTE1ozc8H11vJn5j4F-uuhnc3yRWaGgIvsbzzZxtvIwUCXnxY5YhtjWYXcmUR5Hc5LSuHi4GIWyKCCDzgiWJg5IhREvzeiODa2ZwQAL_rn7rzmuaNqLJeRp4PTn3e6d87DlyFv
The attribution setting lets you choose the conversions Facebook’s system optimizes for. I chose 7-day click or 1-day view so that both people who’ve clicked on my store in the past week or viewed my products in the past day are targeted.
Still-Image Ads
I found a stock image on Pexels and downloaded it, opening it in Photoshop and changing the canvas size to 1400 by 1400 pixels for Facebook. Then, I brought some images of 3 of my pillow products to the forefront of the image and added shadows with Gaussian blur to make the image look more realistic. To add a reflection, I brought the pillow layers together, duplicated the layer, and flipped it upside down. Then, I used the gradient tool to make the reflection. Finally, I added a drop shadow to the text.
This is the final result to plug into Facebook Ad Manager:
https://lh6.googleusercontent.com/RYV6V0flXZXgkJdJNJNHSL8bIPvkXP7K-uqrFQoXqeDkNfCWyhhLEofB-0rQtiLA0mjrbZD0hVEiCTwKEfuOHcXUTPTvaZiHZWNh6OyU5XOcvnfwAwR_zziY-vpwArpx-Xnmv1Sv
Conclusion
If I had more time, I would have created video ads, slideshow ads, and carousel ads. Still, this was an interesting and time-consuming learning experience.