Target ACOS is used as a measurement for the actual ACOS of your campaigns, ads, keywords, and targeting.

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Target ACOS is currently under development and will be more widely used in future feature releases.

Currently, target ACOS modifies the color used for ACOS and ROAS values in modules:

There are two ways to change the target ACOS:

Set default target ACOS:

  1. Navigate to: https://app.merchjar.com/settings.