From creating the right questions and answers to defining the flow and exceptions: an excellent Q&A is the backbone of any guided selling app.

<aside> 💡 Not sure which questions to ask?

Check out our guide: How to create excellent digital conversations

</aside>

Step-by-step

1. Go to Conversation.
2. Click the "Add question" button.
3. Fill in the panel 👇.

<aside> 💡 Good to know: We recommend that only one user at a time actively edits Conversation.

</aside>

Add a question

1. Fill in a question you'd like your customers to answer.

2. Add a label to your question to identify it.

   Note: Your customers won't see the question label in the final app. It is only displayed within Aiden, in order for you to easily recognize questions, for example while editing the conversation.

3. If it's necessary, you can add help text. This can help to clarify the question by adding additional information. You can also add a video to do this!

4. Now, choose the question type so customers know what type of an answer they can give. For this example we're choosing the single answer question type.

<aside> 👉 Question types

• ☝️ Single answer

  Customers can select one answer.

• ✋ Multiple answers

  Customers can select multiple answers.

• #️⃣ Numerical

  Customers can fill in a number to answer the question.

• ⏬ Drilldown

  Customers can answer multiple questions at once. Find out more about this question type:

  Drill-down question

</aside>

Add answers

1. Navigate to the 'Answers' tab at the top of the panel. Now, fill in a possible answer.

   

2. To add a second answer, click the round '+' button. You can also add a new answer by pressing Enter.

3. On the right side of your answer you'll find a menu icon ( ⠇) which provides some extra options for your answer:

   • Add info text to an answer. Customers will see the additional information below the answer.

   • Add a custom answer label.

     Instead of showing the literal answer next to the check marks and crosses on a recommended product, this option allows you to set a custom label. It’s especially helpful for ‘yes-or-no’ questions (learn more here).

   • Ask a different question when given this answer — ****we'll get to that when you're setting up your flow.

   • You can also delete your answer.

1. Now you've got a question with answers! Keep adding additional questions until you're satisfied that you'll get the required input to provide great advice to your users.
2. Do you want to liven up your answers with images? Check ‣.
3. Then use the Preview button to check out the result: