You can monitor key insights directly within Aiden on an aggregate level (across all users).
However, it’s also possible to connect your Aiden app(s) to your Google Analytics account and even to your CRM/CDP to gather insights on aggregate and unique user level***.***
Setting this up is recommended if you wish to leverage data from your guided selling app for e.g. marketing automation. You can see which answers a particular user gave, and which products were advised to them. You’ll also be able to create a segment of app users and compare them to other customers on your website, for example to study the effect of the app on conversion rates or return rates.
We’ll explain how it works in this tutorial.
When a customer uses your guided selling app, the app will continuously send JavaScript events to the page of your website that the app is embedded in. You can capture these events, then use them for further analysis.
Here's a flow chart that shows you how it works!
The Aiden app sends 5 types of events. Here they are, including the corresponding parameters that are sent with each event:
1. Question answered → Sent when a customer submits one or multiple answers.
| Parameter name | Parameter value |
|---|---|
| type | answered-event |
| advisorId | The app unique ID used internally in the Aiden software |
| advisorName | The app name |
| data.question | The question label |
| data.answers[] | List of given answer(s) |
2. Product advised → Sent when a customer reaches the advice page.
| Parameter name | Parameter value |
|---|---|
| type | advised-event |
| advisorId | The app unique ID used internally in the Aiden software |
| advisorName | The app name |
| data.products[] | List of products |
| data.products[].id | The unique Aiden product ID |
| data.products[].clientProductId | The product ID from the catalogue |
| data.products[].name | The product title |
| data.products[].link | The product link URL |
3. Product clicked → Sent when a customer clicks a product on the advice page.
| Parameter name | Parameter value |
|---|---|
| type | product-clicked-event |
| advisorId | The app unique ID used internally in the Aiden software |
| advisorName | The app name |
| productName | The product title |
| productId | The product unique ID from the catalogue |
| productLink | The product URL from the catalogue |
4. Start over → Sent when a customer clicks the ‘start over’ button.
| Parameter name | Parameter value |
|---|---|
| type | start-over-event |
| advisorId | The app unique ID used internally in the Aiden software |
| advisorName | The app name |
5. Customer info → Sent when a customer uses the customer contact form.
| Parameter name | Parameter value |
|---|---|
| type | customer-info |
| advisorId | The app unique ID used internally in the Aiden software |
| advisorName | The app name |
| data.advice[] | List of advised products |
| data.advice[].id | The product ID |
| data.advice[].name | The product title |
| data.advice[].url | The product link |
| data.checkboxChecked | true if the customer checks the opt-in checkbox, false otherwise |
| data.email | The customer’s email address |
<aside> 👉 Find out more about the customer contact form: Email integration.
Good to know: This feature and the corresponding customer info event are only available for Aiden customers with the Professional license or higher.
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