This way of setting up analytics uses Google Tag manager and Google Analytics to create a custom dimension for your app, which can in turn be used to segment the audience.

Step 1: Settings in Aiden


In this step, you're going to add a parameter key and value to your app(s). These will be incorporated in the URL's that lead from the advice page to your website's product detail pages.

  1. In Aiden, navigate to your app's settings by clicking on the name of the app.

    nieuwe screenshot google settings.png

  2. Fill out the fields 'Analytics parameter key' and 'Analytics parameter value'. Make sure you use terms that will help you distinguish them easily later on.

    The key identifies Aiden apps in your Google Analytics dashboard. The value identifies a specific Aiden app, such as our Headphone advisor.

    The key identifies Aiden apps in your Google Analytics dashboard. The value identifies a specific Aiden app, such as our Headphone advisor.

    For multiple apps: The 'Analytics parameter key' should be the same for all apps you're creating in Aiden. The 'Analytics parameter value' should be different for each app, in order to distinguish the data for each individual app.

    Make sure the keys for all Aiden applications are the same. The values should differ for each app, in order to recognize them later on.

    Make sure the keys for all Aiden applications are the same. The values should differ for each app, in order to recognize them later on.

    The terms you choose will be incorporated in the url's that lead to your website's product detail pages from the advice page. For example:

    URL with parameter key & value.png

    <aside> 💡 Good to know:

    Google Analytics interprets this url as a separate page from the original product detail page. See below how you can let Google know that these urls lead to the same page.

    </aside>

  3. Click Save.

  4. In the sidebar, go to Publish.

  5. Click Publish to publish these changes!

Step 2: Create a custom dimension in Google Analytics


In this step, you're going to create 1 custom dimension for your Aiden apps. This dimension will be filled with usage data from your Aiden apps. This way, you can easily distinguish this data from all other available data in Google Analytics.

  1. In Google Analytics, navigate to Admin.
  2. Look in the (second) column with your Property settings.
  3. Click on Custom definitions > Custom dimensions.
  4. Click on New custom dimension.
  5. You'll need 1 custom dimension, regardless of the number of Aiden apps you want to track.
  6. Fill in a name e.g.: "aiden-advisor".