Date: May 28, 2026

Importance: High

Status: Complete (with 5 items pending Sam's decision, all inlined)

Channels touched: Google Ads (NotFair), WordPress (REST), Cloudflare (cache), Notion

What was done

Google Ads (account 3813916687) via NotFair, all reversible

• Restored brand-protection negatives the agency had removed: sam aguiar net worth (PHRASE) on both brand campaigns; medical malpractice lawyer (EXACT) on shared list 11041945830.
• Blocked the full harassment vertical per Sam (no harassment cases): harassment EXACT+PHRASE, workplace/sexual/stalking/hostile-work-environment/harassment lawyer/harassment attorney PHRASE. changeIds 133182-133189.
• Conversion tracking restoration: click-through lookback 90 to 7 days on all 8 primary conversion actions (changeIds 133239, 133257-262, 133268). Matches Sam's real intake window (locked within a week or not at all).
• Fixed 4 APPROVED_LIMITED ads: cause was a Call (502) 888-8888 headline (phone number in ad text is prohibited). Replaced with Free Case Review 24/7, all other assets preserved.
• Repurposed Brand Misspellings ad off a thin interview blog to the homepage with proper brand copy.
• Fixed a Truck ad pointing at the homepage to the truck practice-area page.
• non-www canonicalization: 5 ad final URLs.
• Sitelink cleanup: removed 12 redundant/www links, added 1 non-www replacement. Both campaigns now a clean 10 sitelinks each, zero www, zero duplicate destinations. QA-verified.

WordPress menus (REST over HTTPS, Craig Aguiar app password)

• Discovered the working write lane: menu-item REST writes persist (the WAF-spoofing warning in the vault applies to page CREATION, not menu edits). SSH is egress-blocked in Cowork (port 2217/22 refused; only 443 works).
• Discovered two item types behave differently: type:custom edit url; type:post_type edit object_id (url is derived read-only).
• Menu 387 Main Menu Two: confirmed orphaned (no theme location), so it was never serving. Cleaned 9 broken links anyway (404 truck path, Lexington-page-as-Louisville, Wlizabethtown typo, bare paths, wrong car URL). All destinations verified 200. One stuck item: Co-Counsel still points to dead ?page_id=7531.
• Menu 374 Practice Areas mega-menu: fixed 3 items that were bound to the wrong page objects via object_id rebind (Injury Patterns was the Owensboro page to car-accident-injuries; Drunk Driving was a truck DUI page to car dui-crashes; Whiplash was the Lexington page to general whiplash). Verified.
• Relabeled mega-menu item to Car Accident Passenger Claims (Sam's correction: passengers are the viable claimants in single-vehicle wrecks; destination passenger-compensation page is correct, only the label needed changing).