Session Overview
Sam opened this session to explore a layout redesign for the Lexington location page (aguiarinjurylawyers.com/locations/lexington/). The core question was whether Jon Hollan's attorney image should live in the main content body or be moved into a sticky sidebar partner card. Sam also wanted a split-card hero block with the existing intake form on the right side, and the review strip relocated lower in the page flow.
The session evolved quickly through several turns: the first mockup was a fresh static HTML concept, then Sam reminded that the existing live page should not be dismantled — only modified. The final deliverable reconstructed only the specific changes requested, leaving all existing content untouched.
What Was Accomplished
Turn 1 — Initial mockup (fresh concept): A static HTML concept was produced with Jon moved into a sticky left sidebar, a split-card hero with form on the right, and the review section pushed lower. This first mockup preserved key trust signals from the live page: Jon Hollan as managing partner, downtown Lexington office positioning, 170+ Google reviews, 5.0 rating, the Bigger Share Guarantee, and the "under seven months" pre-litigation cue.
Turn 2 — Design skills integration: Sam requested loading sa-design-elements, sa-commitments-grid, sa-life-changing-results, sa-review-slider, and sa-sidebar-partner-card skills. The session workspace was fresh so the AI asked for context on which page to target. Sam re-linked the Lexington URL.
Turn 3 — Full mockup with curated elements: A complete page layout was produced incorporating all curated design skills:
- Hero: Split-card on Visible Depth gradient. Left side carries stars + 5.0/170 reviews line, H1 "Hurt in a Lexington wreck?", Bigger Share Guarantee UVP span, lede, and horizontal trust strip. Right side carries the intake form (Name, Phone, Email, What happened, Get Started).
- Below hero: Life-Changing Results image-overlay ticker on Lexington downtown photo, 16 amounts on 48-second loop.
- Main column: Snippet box, intro section, fee comparison table, review break (Brittany V.) placed lower, "How a case moves," remaining body sections, FAQ accordion.
- Sidebar: Jon Hollan partner card at top (headshot, Managing Partner Lexington, 620 W. Main St., Call Now -> tel:8598888000), followed by trust checklist. No Jon image in main column.
- Mid-to-lower: "Our Lexington Commitments" 3x2 grid, then "Real Clients. Real Results." review slider with approved attributions.
- Bottom: CTA banner with Lexington downtown photo background and Visible Depth overlay.
Turn 4 — Corrected approach (preserve existing page): Sam clarified the AI was working from scratch rather than modifying the live page. A surgical edit was made, changing only specific elements:
- Hero converted to split card: existing copy (H1 "Lexington Car Accident? Get More. Get It Faster.", mobile Call Now button, four-item trust strip) stays left against the skyline background. The existing #sa-lex-inline-form (all hidden fields and submit URL preserved) lifted into a white card on the right with a "Free Case Review / Tell us what happened. We respond fast." kicker.
- The standalone form section below McCrae removed since form now lives in hero.
- Right Here In Central Kentucky block: Jon's headshot image removed. Address card removed. H2 and Jon's bio paragraph preserved.
- Sidebar introduced: new two-column wrap starts after the hero. Sidebar (sticky desktop, stacks mobile) holds Jon's circular orange-bordered headshot, Jonathan Hollan / Managing Partner Lexington / 620 W. Main St. / Serving all of central and eastern Kentucky / Call Now -> tel:8598888000, followed by Lexington Office trust checklist.
- Review strip moved down: the first "Ivory G." Google review break that sat directly under the hero now lives between the Bigger Share calculator and the FAQ accordion. The third B. VanHoose review before the CTA banner stays in place.
- Everything else preserved verbatim: case results ticker, trust badges, McCrae video, Our Commitments grid, As Featured In strip, BSG banner, BSG calc, mini FAQ, final CTA banner, JSON-LD schema.