In this session, we will cover:

Introduction to SEO

SEO Techniques & Types of SEO

Local SEO – Importance & Implementation

Website Planning & Creation

Domain Registration, Hosting & WordPress Installation


1. Introduction to SEO

📌 Definition:

Search Engine Optimization (SEO) is the process of optimizing websites to improve their ranking on search engines like Google, Bing, and Yahoo.

📌 Why is SEO Important?

✅ Increases organic traffic (free traffic from search engines).

✅ Boosts brand visibility & credibility.

✅ Improves website ranking on Google.

✅ Helps businesses gain more leads & sales.

📌 How Do Search Engines Rank Websites?

🔹 Google ranks websites based on over 200 factors, including:

Relevance – Does the content match the search query?

Authority – Does the site have quality backlinks?

User Experience (UX) – Is the site mobile-friendly & fast?