In this session, we will cover:

✅ What is Keyword Research?

✅ Types of Keywords

✅ Best Tools for Keyword Research

✅ How to Use Google Keyword Planner

1. What is Keyword Research?

📌 Definition:

Keyword research is the process of finding and analyzing the search terms that people enter into search engines like Google. These keywords help improve SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising by targeting the right audience.

📌 Why is Keyword Research Important?

✅ Helps rank higher on Google

✅ Attracts the right audience

✅ Increases website traffic & conversions

✅ Optimizes content for SEO

✅ Improves Google Ads targeting

📌 Where Are Keywords Used?

✔ Website & Blog Content (Articles, landing pages)

✔ SEO Meta Titles & Descriptions

✔ Google Ads & PPC Campaigns

✔ YouTube Video Titles & Tags