In this session, we will cover:

✅ What is Email Marketing?

✅ Effective Email Marketing Strategy

✅ Types of Email Marketing Campaigns

✅ Best Email Marketing Tools

✅ How to Add & Manage Your Audience

✅ Creating an Email Campaign

✅ Analyzing Reports & Performance Metrics

1. What is Email Marketing?

📌 Definition:

Email marketing is the process of sending targeted emails to potential or existing customers to promote products, services, or brand engagement.

📌 Why is Email Marketing Important?

✅ Direct Communication – Reaches customers in their inbox.

✅ Cost-Effective – High ROI compared to other marketing channels.

✅ Personalization – Tailor content based on user behavior.

✅ Automation – Saves time with scheduled emails.

✅ Analytics & Tracking – Monitor open rates, click rates, and conversions.

📌 Email Marketing Metrics to Track: