What are the marketing strategies that you currently use (email marketing ,paid search ,webinars ,live events ,etc .)?

What role does email play in your marketing strategy ?

Are you using lead nurturing ?

Does your sales team use a CRM system ?

How do you handle marketing-to-sales lead handoff ?

How does your sales team prioritize leads ?

How large is your database ?

How are you leveraging social media ?

How can you incorporate cross-channel marketing into your efforts ?

How do you manage your forms and landing pages ?

How are you measuring and evaluating your marketing success ?

Who in your company will use marketing automation ?

Who will take ownership ?

How will your marketing team benefit from marketing automation ?

How will your sales team benefit from marketing automation ?

What ratio of sales engagements currently result in a closed deal ?

What steps can you take towards better qualifying leads and improving this ratio ?

Are you using your website for lead generation ?If so ,how can you expand this ?