At Eversend (Fintech):

Customer Support Overhaul | Early-Stage Fintech

The Situation:

The support team had no documented processes. Every agent handled complaints differently, response times were inconsistent, and there was no escalation framework.

What I Did:

Conducted a full CX audit, mapped the support journey, created a tiered escalation SOP, and built response templates and a tracking system in Notion.

The Result:

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At LendaStack (Fintech – Lending Infrastructure) Startup

The Situation:

As the company scaled its B2B lending platform, customer issue reporting and resolution lacked a standardized structure. Enterprise clients often reported issues through multiple channels, creating back-and-forth communication between Support, QA, and Engineering, which slowed down resolution and impacted the overall customer experience.

What I Did:

Led improvements across customer success and product operations by introducing structured processes for issue reporting, escalation, and cross-team collaboration. I designed SOPs, created a client issue reporting guideline, and implemented clearer workflows for tracking bugs, client requests, and operational issues.

I also partnered closely with product, engineering, and finance teams to ensure client feedback translated into actionable insights for product improvements and smoother feature rollouts.

The Result:

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Product Management Experience: