Phase: Discover

Milestone: Problem Discovery

Example Persona

Overview

Bio

Mandy coordinates all of the marketing as well as the publicly available content on their web page. She’s trying to find an easy contemporary way of sending personal messages to prospective leads on their various social channels.

User Stories (Role + Task + Goal) 🛠️

Responsibilities 💼

• Monitor Interactions and develop Customer Relations
• Identify and groom prospective leads across channels to leads.

Pain points 📌

• Managing Multi Channel Business presence
• Generating and Converting leads from Socials
• Getting everyone on the same page - collaborating on tasks

Core Needs 🧱