Before you start: Read the full Seedance SOP here: SOP: Seedance 2.0 - AI Video Ad Generation

Settings for All Scenes

• Aspect ratio: 9:16
• Resolution: 720p
• Sound: ON (Seedance generates voice + lip sync from audio script in prompt)
• Duration: Go longer than you think. Speeding up in post works, slowing down sounds weird. See each scene heading.
• Voice direction: ALL scenes use the same deep British male voice. Scenes 1-5 the villain speaks (sinister, smug tone). Scenes 6-12 the hero speaks (same voice style but warmer, confident tone). This keeps the voice consistent throughout.
• Core rule: The man is visible in EVERY scene (except 11 and 12). The villain or hero is always physically doing something TO the man. No solo character shots.
• Splitting rule: If a scene has too much dialogue for one clip, split it into Part A and Part B. Keep each clip's dialogue short and focused so Seedance pronounces everything cleanly.

Reference Images Required

Generate these 4 character images in Nano Banana 2 first. Clean single-character shots, plain backgrounds, no text.

1. Beer Villain - no reference needed
2. Sachet Hero - upload HM product photo as reference
3. Exhausted Man - no reference needed
4. Rested Man - upload Exhausted Man output as reference

Scene 1 - Hook (10 sec)

Upload: Beer Villain ref + Exhausted Man ref | Sound: ON

Pixar-style 3D animation. A personified beer pint glass character with thin arms, thin legs, and a dark red cape stands right next to a middle-aged man lying on a sofa struggling to sleep. The beer character has a long straw inserted directly into the man's skull, actively sucking glowing blue particles out of his brain. The straw is invasive - jammed into the side of his head, not hovering near it. The beer villain speaks directly to the camera with a smug taunting grin while still sucking through the straw. Dark living room, TV flickering blue light, empty beer cans on the coffee table. Dark reds, murky browns, dim warm lighting. Camera slowly pushes in on the beer villain's face as he speaks. 9:16 portrait format.