Search Term Review — 2026-04-19 (SAIL Car Accidents 2026)

Date: 2026-04-19

Task: gads-search-term-review (scheduled, daily 07:00)

Data source: Direct Google Ads API v30 (adspirer not used)

Account: 3813916687 | MCC: 8676599345 | Campaign: SAIL - Car Accidents 2026 (23723841732)

Window: LAST_7_DAYS

Summary

Search terms pulled: 706 rows / 542 unique queries
Existing campaign negatives: 1,535
Already covered by a negative: 157
Relevant queries (no action): 59
Flagged for new negative: 189 (7-day spend: $7.97)
Flagged for Sam's review: 137 (7-day spend: $6.47)

Priority items with actual spend

Query	Match	7d Spend	Clicks	Reason
`best lawyers in louisville ky`	EXACT	$5.16	1	Off-topic (generic best-of list, no injury intent)
`top 10 lawyers in louisville ky`	EXACT	$2.81	1	Off-topic (generic best-of list)
`aguilar attorney` (review)	—	$6.47	1	Borderline. Distinct Hispanic surname, not a typo of Aguiar. Recommend EXACT negative on English campaign; keep loose on Spanish campaigns.

Secondary flags (impressions ≥ 5)

lawyers louisville ky (52), lawyers near me (35), lawyer (34), attorney (25), attorneys louisville ky (16), attorney near me (14), attorneys near me (12), law office near me (11), attorneys (7), best wrongful termination lawyer (7), attorney louisville ky (6), lawyers elizabethtown ky (6), female attorneys near me (5), lawyer in louisville ky (5), attorneys new albany indiana (5).

All EXACT match recommendations. No PHRASE candidates surfaced in the high-priority tier.

Match-type policy applied

EXACT default for literal wasted queries.
PHRASE only for competitor firm names with 2+ tokens (none in the priority tier today).