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How can I make this appeal to someone who hasn’t heard about X?

How can I make this appeal to someone beginner?

How can I make this appeal to someone advanced?

How can I make this appeal to my mom?

Intro

Immediately confirm to the viewer that this is the video you clicked on and the packaging is not clickbait + credibility

Introduce new narratives or unclosed loops

Make sure that you set the right expectation in the intro (style, tone, pacing)

Establish Singularity + credibility (Why is your video or POV unique)

Act 1: Ideas

Open Loop

Payoff 1: How to find ideas

Open Loop

Payoff 2: