Top Takeaways
- Sales and marketing funnels need to be built holistically. Yes, focusing on a specific channel improves effectiveness, but only concentrating on one activity within the funnel is a waste of money.
- More than half the companies in each sector do not understand how to do conversions right. In nearly every industry, the average conversion rate is double the median.
- For Search Engine Optimization (SEO) start with the most specific keywords that relate to your product, so you can become #1 for a few niche terms. Then expand to larger keywords, exploiting opportunities where there is higher search volume but low competition.
Guests:
Doriane Mouret | @DorianeMouret
- Co-Founder & CEO, Superhuman (2019-Present)
- building the future of marketing services
- gravitr.com
Danielle Vincent | @HowdyDanielle
- Co-Founder & CEO, Outlaw Soaps (2013-Present)
- unique soaps with a rugged, western flair
- liveoutlaw.com
How to optimize your conversion funnels — and how not to break them
Marketing and conversion funnels
- Marketing funnels are the process from when someone first learns about your business, all the way through their life as a customer. Some people will drop off at each stage, forming a funnel shape.
- Conversion rate = percentage of people exposed to your marketing content that complete a desired goal (example: buy your product)
- Conversion rates are not standardized. Marketing activities have indirect impacts on your conversion rates, it is not simply optimizing ads.