Thank you to Pablo Fernandez of Flexpoint Tech for creating these notes. To contribute to the TWiST PodNotes archive email us.

Top Insights

• Have a business model in mind from the beginning.
• Charging should be simple and obvious.
• Turn your revenue earlier than you are comfortable with.
• Increase prices but grandfather current customers.
• Have only one revenue stream.
• Focus on your users, not on your competitors.
• Have a simple business model, know your unit economics.
• Monitor your key metrics, choose them wisely.

https://www.youtube.com/watch?v=q9gJjQA-auw

Table of Contents

Guests

• Jason Demant: went through Launch Accelerator, and he's now the managing director.
• Jacqui Deegan: managing director of education at LAUNCH.

Start with a Business Model

• Having a business model from the beginning is very important.
  • Figuring it out later is not acceptable.
  • The business model can evolve though.
  • Charging makes you face the reality of how valuable your product is.

How to Charge

• Charging should be simple and obvious.
  • The most common B2B way of charging is SaaS.
  • Subscriptions are becoming more popular for B2C.
• Per-usage subscriptions, like Slack, removed the friction of needing a CXO to sign off the purchase, as it can be small amounts per month within the budget of a single team.