<aside> 🔑 Welcome! The Kidogo Scaling Masterplan includes several recommendations. This introductory playbook describes the geotargeted locations we recommend scaling Kidogo ECDs to. Our other playbooks and recommendations include strategic action plans for specific activities and campaigns that we recommend Kidogo carry out to scale to these geotargeted locations while maintaining quality.

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Highlights ✨

Overview

💡 **What
💭 Why

Scaling Strategy

Scaling has many parameters: impact, replication, product portfolio, reputation, governance, manpower, funding etc. There are two main scaling strategies out there:

Horizontal Scaling (Going Wide)
- Approaching multiple geographic markets with different types of customers
- To do this - standardizing the product makes impact measurement easier
  - i.e. Vaccination at the global level
    - The vaccine is standardized and can measure impact by how many are affected
- Allows growth based on social franchising, market pull, organic growth and strategic partnerships
Vertical Scaling (Going Deep)
- Focusing on one community (localizing in one area) and going deep with a larger portfolio of products
- Through trust, the social organization becomes a catalyst with a wider portfolio of products in that community
- Long-term purpose is to eventually withdraw from the place when it can solve its own problems
- Often, the products evolve as the community's needs evolve
  - i.e. Karam Foundation isn't confined to one geographic area but works with one segment - Syrian refugees

Unlike for-profit entrepreneurship, social enterprises don't need to focus on volume to be impactful. We looked into strategies other social ventures used by studying a case by Harvard Business Review. Here are some of the key points:

Staffing: keep growing staff that is talented
- i.e. PlayWorks
Communicating: get the word out and persuade thousands to support combatting it
- i.e. Susan Komen for the Cure
Alliance-Building: partner with community groups, governments, corporations etc.
- i.e. KaBoom
Lobbying: persuade legislatures, regulatory authorities etc.
- i.e. Tobacco-Free Kids Campaign
Replicating: making it easy for others to copy what is being done
- i.e. Alfatoun