📌 Problem Statement

The company has observed a 30% decline in profits in the last quarter despite maintaining stability in the preceding year. This signals that external market conditions alone cannot explain the fall; there are likely internal structural and operational inefficiencies at play.

The core challenge is to:

1. Identify root causes of the revenue and profit decline.
2. Suggest data-driven interventions to improve profitability.
3. Build a sustainable rider and driver retention strategy.

📝 Assumptions

For analysis, we assume:

• Operations are spread across Delhi, Mumbai, Bangalore, and Kolkata.
• Multi-channel booking options: mobile app + website.
• The fleet includes a mix of company-owned and driver-owned vehicles.
• Ride categories: Shared, Pool, and Premium.
• The company already has loyalty and referral programs, but current adoption is low.
• Growth has been driven heavily by discount-based user acquisition.

These assumptions help frame the scope of analysis.

💡 Hypothesis

The profitability dip could stem from multiple causes. Key hypotheses:

1. Rider Churn – Riders are leaving due to poor experiences, long wait times, or pricing dissatisfaction.