From Zero to 100k in 60 Days with Google Ads → AND to 200k in the next 60 Days

Intro

When we started working with this supplement brand in March 2025, they had never spent a single dollar on Google Ads.

• No conversion data
• No Merchant Center
• No strategy
• No YouTube experience

Nothing.

What they did have was a good product along with a strong offer.

Most agencies scale what’s already working. We didn’t have that luxury.

This is the breakdown of how we helped take this supplement brand from zero spend to $202,977 in revenue from Google Ads in July alone.

July results:

🔑 Key highlights

This wasn’t just about spending more or letting Google do the work.

There were 4 core levers that made the difference — and they were all deliberate, data-driven, and timed for impact.

Let’s break them down:

Product Duplication = Angle Testing

BOF Domination → TOF Expansion