Everyone talks about saving the world. No one ever talks about saving time.

Imagine a world without time. What if you didn't have to wait an hour in traffic, or until the movie ends? What would the world look like if time didn't exist?

We live in a world of rules, one of which is time. Rules define how the world works. Hard to picture a world without a rule as elemental as time. How would anything work?

Take apples. If there's one thing we know about apples, it's that they fall on people's heads.

When we say an apple falls four meters, we measure movement through space. If it takes one second to fall, we measure movement through time. When we combine them and say the apple takes one second to fall four meters, we measure velocity through spacetime. From simple rules, we construct a game called physics to play with the world around us.

This sounds obvious, but it's easy to overlook obvious things. Like the fact that it would be impossible to measure stuff without light. In our world, light comes from the sun. Without it, we'd have a hard time seeing, let alone measuring how far the apple falls. We'd never know about apples without the sun. They wouldn't grow, and neither would we. Apples wouldn't exist.

Lots of things wouldn't exist, actually. Like time. Think for a second: what is a second anyways? An arbitrary unit of measurement that tracks the movement of the sun.

Everything revolves around the sun. Humanity orients around the sun so it can count how many suns it takes. How many suns it takes to cook breakfast. How many suns it takes to eat. How many suns to build a fire before night falls and it gets cold. Everything we do can be measured in suns. Up and down in an infinite loop. After enough sun cycles (~30,000), we get tired and then we die.

Such is life in our sun-based coordination game: get as much sun as you can before you run out. Some call this finite game of shifting suns "capitalism." I call it saving time.

Time is the great coordinator keeping everything stuck together. And yet we're always complaining about time as if the clock has come unwound.

Humans are bad at keeping time. We're bad a saving it, allocating it, estimating how much time is left. Paradoxically, we spend a lot of time in crypto trying how to figure out how to give it away. Never have enough of it. Constantly losing track of it. Always wishing we had more of it. Wasting it as a result.

Remember that thing you said you'd do tomorrow? Because there wasn't enough time today? You were supposed to meditate, read, write more, but tomorrow never comes.

Remember your very first time rebllion, when you entered the new world? That hot new startup, DAO, community that killed your 9 to 5?

So you work around the clock now. Always on the go. We're a new generation of sun slaves chained to calls in different time zones.

Time is lost. Time is broken. Time is turning away from the sun. I hate losing time more than anything, which is why we made Mochi.

Mochi is a coordination game that saves time and helps you stick together. We help DAOs and decentralized teams spend less time coordinating and more getting stuff done. Mochi takes lost time, makes it visible, and redistributes it for the public good. Simple rules for a simple coordination game that saves your remaining suns.

Let's save the world together, shall we? But first, let's save time.