Overview

Giving a complete design makeover for the San Francisco Zoo website (sfzoo.org) by providing better product design changes based on market research and present covid-19 scenario.

Problem Statement

The San Francisco Zoo website contains all resources, bookings and so on that help to run the zoo in a more organized way, but has old web design aesthetics and lacks a good user experience. In this re-design, we try to give importance to the key features that require more user traffic ( such as donation, membership, etc. ) while also respecting current covid-19 guidelines to make the zoo experience pleasurable and safe for both sides.

Audience

With respect to Zoo visitors,

This demographic (link here) on Zoos says that,

"Two out of three adults visits a zoo with a child and 50% of adults visit an aquarium with a child"

Screen capture from Association of Zoos and Aquariums https://www.aza.org

Screen capture from Association of Zoos and Aquariums https://www.aza.org

Our biggest target group would be parents with children, who are equally worried about their kids' safety but also want to spend time outdoors.

With respect to donations and support,

Screen capture from Association of Zoos and Aquariums https://www.aza.org

Screen capture from Association of Zoos and Aquariums https://www.aza.org

Zoos and Aquariums help companies to perform their CSR activities and also help their employees to be refreshed and provide good work-life balance. Also as mentioned above, companies that help in wildlife conservation are considered in a more positive note by clients and customers.

Scopes and Constraints

The website contains various ( really a lot) links that all can't be covered in a case study. I have tried to cover as much as I can and present it in a user-friendly manner.

Decluttering the Website