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A collection of philosophies and principles that I’ve gathered over the years, which guide my approach in different situations. These evolve over time, in line with my own application and reflection on them.

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🎯 On research & design

Research is a team sport

Design + research should push the vision forward

Good enough isn’t always good enough

Not everyone needs a vote on design

Pragmatism beats dogma

Show the thing

Prototype early, iterate often

🏅On leadership (org-building, people)

Meet people where they’re at

Assume positive intent

Respect and trust, both ways and freely

Inclusive by default

Don’t wait to be told

Relevant context is a multiplier

Clarity over certainty

Leaders go last