Answer what Salesforce/Litify data can be exported to Google to help with audience targeting, Customer Match, and related optimization without guessing from stale notes.
LITIFY_ORG connection was confirmed.3813916687, Sam Aguiar Injury Lawyers, was confirmed through NotFair.Repos/sail-litify and Repos/sail-googleads was checked for GCLID and attribution-loop history.Last 730 days of intakes: 11,077 total, 9,321 with email, 10,943 with phone, 8,923 with ZIP, 10,877 with source, 10,853 with primary language, 2,034 signed retainers, 555 with GCLID__c, 98 with UTM source, and only 1 with exact source.
Signed intakes in the same window: 2,034 total, 2,001 with email, 2,008 with phone, 2,014 with ZIP, and only 51 with GCLID.
Matter records in the same window: 2,692 total, 2,548 with client email, 2,692 with client phone, 2,664 with ZIP, 60 with GCLID, 2,688 with source, 2,578 with primary language, 1,237 with estimated claim value, but only 4 with gross attorney fee and total matter value summed to 0. Fee/value data is not ready to drive value bidding without cleanup.
The highest-impact export is not a broad customer audience first. It is Salesforce offline conversion feedback to Google Ads using signed retainer and qualified-lead outcomes, matched by GCLID where present and hashed email/phone where GCLID is missing. Customer Match can help, but it should be secondary and carefully governed because personal injury/legal intake data can create sensitive-personalized-ad risk.
Litify - Signed Retainer (Web Form) using retainer signed date, intake or matter id as order id, GCLID when available, and SHA-256 hashed email/phone as Enhanced Conversions for Leads identifiers.