How a Sales & Marketing Nerd Got a Little Hotel in Santa Fe To Own Their Luxury and in the Process, Get Into the Most Elite Luxury Stay Program in the World: American Express Fine Hotels & Resorts Program
The Inn and Spa at Loretto was managed by a hotel management company that didn't quite "get" the Santa Fe market, nor did they understand how to position this incredibly unique hotel within their own collection. As a result, it was not reaching its fullest potential.
Having a clear understanding of the market and target audiences, I was able to crystallize a vision, property position and sell this gem of a property. As a result we unlocked a key market and get the hotel admitted into the American Express Fine Hotels & Resorts program.
Characteristics of target audiences: Luxury travel advisors and their clients with a special focus on Amex
Short video I produced highlighting the hotel