• Context: Analyzed customer purchase behavior, acquisition channels, product performance, and revenue distribution for a retail food business.
• Tools Used: Excel, Pivot Tables, Power BI (for dashboards), Segmentation Analysis, and PowerPoint (for presentation slides).
• Approach: Conducted customer segmentation, identified loyalty gaps, and recommended strategies such as VIP perks and channel optimization.
• Outcome: Insights guided marketing campaigns, improved customer retention, and maximized customer lifetime value.

Retail Food Business Sales & Customer Insights Report– February 2026.pdf