I am a game product leader with 15+ years of experience building and scaling free-to-play casual puzzle games played by millions of players. I specialize in product strategy, execution and delivery; owning the player and user experience end-to-end — from core loops, FTUE and progression to LiveOps, monetization, and retention — balancing player psychology with business outcomes.
I’ve worked across design, production, and product leadership, taking products from early concepts through live operations and long-term growth. Alongside commercial games, I’ve also led social-impact digital products, applying human-centered design, user research, and behavior-change principles in real-world contexts.
Whether scaling live games, shaping product strategy, or guiding teams through ambiguity, my focus is on building player-centric systems that are measurable, sustainable, and built to last.
Product : Product Vision & Strategy · Player Lifecycle Ownership · Roadmap Accountability · Business & Player Trade-offs
Games Design & LiveOps : Core Loop Ownership · Meta & Economy Design Ownership · LiveOps Strategy & Calendar Ownership · Monetisation Systems (IAP & Ads) · Retention & Engagement Outcomes
Data & Experimentation: Metric Ownership (D1–D30, LTV, ARPDAU) · Hypothesis-Led Product Decisions · A/B Testing Strategy · Cohort & Funnel Analysis · Live Metrics Monitoring
Product Execution: Roadmap Ownership & Prioritization · Backlog Decision-Making · Cross-Functional Leadership · Agile Delivery · Feature Kill / Pivot Decisions
Tools & Tech: Unity (2D/3D) · Cocos. Firebase · Appsflyer · Analytics Dashboards · Jira · Notion . Trello . Discord . Slack . Google Suit . Photoshop . Microsoft Suit.
AI Tools : Prompt Engineering IBM / Claude / Phaser / AI Prototyping
Product Manager/Producer/Player Engagement & LiveOps
Product Manager/Producer/Player Engagement & LiveOps