Content Outlines

Most articles you write will come with a content outline. The content outline’s goal is to enable you to create valuable content on a subject you may not personally be an expert in

• H2s
  • We will provide direction & examples under each H2
  • For additional context, google the H2
  • If the H2 is “Best Marketing Conferences”, google “Best Marketing Conferences” and research
• Tables
  • Tables are used to summarize data, make data easier to consume, or add additional value to the reader
  • Do not use more than 6 columns per table for aesthetic reasons
• Internal links
  • Each article will include at least 5 internal links
  • Find natural areas to link to the content

Technical Requirements

Each article should include the following, at minimum, unless stated otherwise in the content series template:

• 2500 words
• 3 lists (1,2,3,4, etc)
• 3 sets of bullet points
• 2 tables
• 5+ internal links
• 3+ external links

Internal Linking For SEO

1. The more internal links you have, the better. The bare minimum is 5, but if you can add 20 internal links naturally, go for it.
2. Necessary internal links will be provided
3. You must naturally link to these pages in your content
4. Never leave bare links in the articles. Anchor = URL of the article you are linking
   1. Example: if you’re linking to the article: soxy.com/blogs/what-to-wear/how-to-wear-a-beanie, the hyperlinked text should read “how to wear a beanie”
5. Always check the internal links table for opportunities.

Internal Linking For Value