Description 🧠

Signs to do it

• You want to create your first strategy plan
• You don’t understand how your product and market coexist

Results

• You have a strategic plan for how to win the market
• You understand how external factors can impact your product

How it works

<aside> ⚙ The SWOT analysis is a simple but powerful framework. It helps to analyze your product's and market's positive and negative sides.

</aside>

1. Strengths

Positive internal factors.

List the strengths of your product. Think about the advantages your product already has.

What do you do better than anyone else?

2. Weaknesses

Negative internal factors.

List the weak points of your product. Think about what critical features are missing.

What are you lacking?

3. Opportunities

Positive external factors.

Possible market events that can strengthen your product and marketing.

What market trends can have a positive impact on you?

4. Threats

Negative external factors.

Anything that can negatively affect your product from the outside. You can’t influence it and have to adapt to the situation.

What can weaken your product and marketing?