Strengths

• Capabilities
• Competitive Advantages
• Resources, Assets, and People
• Experience, Knowledge, and Data
• Financial Reserves, Returns
• Marketing, Reach
• Innovative Aspects
• Location, Geographical
• Price, Value, Quantity
• Processes, Systems, IT, Communications
• Advantages of Proposition

Opportunities

• Market Developments
• Industry or Lifestyle Trends
• Innovation and Technology Development
• Global Influences
• Market Dimensions, Horizontal, Vertical
• Target Markets
• Geographical Import, Export
• Major Contracts, Tactics, and Surprises
• Business/Product Development

Weaknesses

• Lack of Capabilities
• Gap in Competitive Strengths
• Reputation, Presence, Reach
• Timescale, Deadlines, and Pressures
• Financials
• Cash Flow, Cash Drain
• Continuity, Supply Chain
• Effects on Core Activities
• Reliability of Data, Plan and Project
• Management Cover and Succession

Threats

• Political and Economical Effects
• Legislative Effects
• Environmental Effects
• Competitive Intentions
• Market Demand
• Innovation in Technologies, Services and Ideas
• New Contracts and Partners
• Loss of Resources
• Obstacles to be faced
• Poor Management Strategies
• Economic Conditions Home, Abroad