Client: PepsiCo, Puma
Goal: to promote the new collaboration between two brands – SUEDE 50 PUMA X PEPSI
Solution: series of events + advertorials about the Pepsi x Puma collaboration. Events were held at Puma store and had a dresscode: "1990-ies" to pay homage to the roots of the collaboration. Speakers on those events were influencers from different industries: media, music, television and marketing. Series of articles chronicled the event and took the interviews from participants.
Модний батл: "Стильно - це коли комфортно"
Модний батл: про стиль одягу, який формувався на базарах і під тектонік
Модний батл: "Стильних людей рідко побачиш у речах з останніх колекцій"