If your solution can reduce or eliminate key barriers for businesses, they are much more likely to buy-in. From research and conversations, it became apparent that the key barriers for businesses are time, money, and lack of opportunity.
When creating your slide deck, key in on the value proposition for businesses. Why should they join? Does it make sense economically? How does it align with their goals? Have you reduced their barrier to entry?
Another thing to remember is to focus on the bacon before the sizzle. Don't spend time making the deck look pretty at the beginning because it's bound to change. For BID, we went through five different iterations (all of which are listed below)
All slide deck iterations