| Background | Marketing Director, Lives alone. |
|---|---|
| Demographics | Tier 1 and 2 Cities, Male - Age 25 - 35 years old, Speaks Hindi and English, 10 - 12 LPA |
| Interests | Traveling, backpacking, reading. |
| Other relevant traits. | Young |
| Favorite social networks | Facebook and Instagram, Twitter, YouTube |
| Their least favorite social networks | Linked In, Moj |
| Buying behavior | Online buying, Fast delivery |
| Spending power | 10k per month |
| Decision makers | Yes |
| Challenges / Painpoints | Hectic work |
| Goals / Motivations | Exploring new places / getting married in a year. |
| How the brand service or product can help? | Strong and customizable coffee drinks on the go. |
| Purchasing barrier | Not interested in purchasing online. |
| Preferred content types | Static posts and Videos. |
Starbucks is a premium coffee brand that has revolutionized coffee drinks and created some wonderful blended drinks, making them the most sought-after brand among coffee lovers.
Starbucks is a 52-year-old corporation, functional since 1971. Starbucks uses green and white in its logo. And is one of the most famous coffee brands in the world.
Spec Ad 1